Zoning standards

Where the shop goes in the hotel, and how it's laid out, largely decides how well it sells. Use these standards for every zoning plan.

Choosing the location

Start from the guest touchpoints

In order of priority:

1. Elevators: a high-traffic area where guests start their journey.
2. Entrance: often the first thing guests see; visibility here drives immediate awareness.
3. Reception: guests pass it frequently, which keeps the shop top of mind.
4. Food & beverage: placement near F&B makes the shop a natural convenience stop.

Aim for multiple touchpoints

• Walk the guest journey yourself and look for natural pathways, sightlines and high-footfall areas. A location that merely fits isn't enough; it has to suit the guest flow.
• Be careful with first-floor locations: they usually limit visibility and accessibility.
• If a location can't reach the minimum number of touchpoints, discuss alternatives with the Wundermart Shop Build team.
• When comparing proposals, explain how each location serves the guest: which touchpoints it reaches and how convenient it is.

Layout of the shop

Kiosk

• Place the kiosk where it's visible from reception, which suggests oversight.
• Position it at the entrance and exit, so it's clear where to check out and pay.

Products

• Give the fridge priority over shelving units for visibility: about 60% of sales come from refrigerated products.

Routing

• Let guests browse the whole shop without running into barriers.
• Keep at least 90 cm between units, so wheelchairs can pass comfortably.
• Don't block walking routes from key hotel areas such as the entrance, elevators, reception and restaurant.
• Make sure the fridge door can open fully without getting in other customers' way.

Watch out for

• Doors, windows, heating and fire safety equipment.